Health Communication in the New Media Landscape

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Sample Chapter: Chapter 1

Health Communication in the New Media Landscape

SKU# 9780826101228

Editors: Jerry C. Parker PhD Esther Thorson PhD


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"This is a timely discussion of using new information technologies and media for communicating diverse health information to diverse audiences. This book is useful, readable, current, well organized, and seems to be a unique contribution."


"In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients."

-Paul R. Gully, MB, ChB, FRCPC, FFPH, World Health Organization, Geneva Switzerland (From the Foreword)

To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts.

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
This unique book addresses the following:

  • The role technology can and will play in health communication
  • How new media can be used to improve health literacy
  • How patients can learn about health-related issues and health care
  • New ways practitioners will be able to communicate with their patients
  • How persons with chronic diseases learn about resources, support systems, and rehabilitation
  • The impact of the new media landscape on health care providers, insurance companies, and health care policies

Product Details 

  • Publication Date October 20, 2008
  • Page Count 496
  • Product Form Hardback
  • ISBN 13 9780826101228
  • EISBN 9780826101235

About The Author(s) 

Jerry C.Parker
Jerry Parker is the Associate Dean for Clinical Research and Development at the University of Missouri-Columbia School of Medicine. Parker is a Clinical Professor of Physical Medicine and Rehabilitation and Director of the Missouri Arthritis Rehabilitation Research and Training Center (MARRTC) at MU. He has served as a member of the National Advisory Board for Arthritis and Musculorskeletal Diseases, and he is a Fellow of the American Psychological Association (Health Psychology). Parker has been awarded the Arthritis Health Professions Association (AHPA) Merit Award for Outstanding Scholarship, the Outstanding VA Research Psychologist Award from (APA Psychologists in Public Service), and the Outstanding VA Administrator Psychologist Award (APA Psychologists in Public Service).

Table of Contents 

PART ONE: Health Communication: Current Status and Trends
1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart
2. Emerging Demographics and Health Care Trends
3. Communication Strategies for Reducing Racial and Cultural Disparities
4. Health Communication: Current Status and Challenge
5. Emerging Trends in the New Media Landscape
PART TWO: Health Communication in the New Media Landscape
6. Enhancing Consumer Involvement in Health Care
7. Delivering Self-management Strategies for Chronic Disease
8. Increasing Health-related Social Support
9. Promoting Health-related Advocacy
10. Improving Practitioner-Patient Communication
11. Increasing Health Literacy
12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication
PART THREE: Future Directions
13. Making the Grade: Identification of Evidence-based Communication Messages
14. New Strategies for Knowledge Translation
15. International Innovations in Health Communication
16. New Media Implications for Health Care Research
17. New Media Implications for Health Care Policy
18. Health Communication: A Research Agenda

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