Social Innovation and Impact in Nonprofit Leadership

This timely textbook, reflecting the trends and developments in the nonprofit sector over the past decade, encompasses the core competencies required to lead nonprofit organizations through social innovation and impact during the 21st century. It fills a knowledge gap for leaders, managers, practitioners, students, faculty members, and providers in this rapidly growing field by providing a comprehensive framework for how to run and manage nonprofits. This includes all of the tools needed to affect social change through ethical business practices, management and leadership business strategies, social marketing, and policy analysis across government, nonprofits, and philanthropy.

The growth of this field is evidenced by recent national efforts including the establishment of a White House Office of Social Innovation and Civic Participation, a National Alliance for Social Investments, and the Stanford Social Innovation Review. The book addresses solutions to key problem for professionals in the nonprofit sector: creating a return on investment defined by concrete outcomes and ability to demonstrate their organization's impact. Organizational case studies are presented by practitioners who have used innovative principles to organize, create, and manage ventures to influence social change locally, regionally, and beyond.

Key Features:

• Provides a comprehensive framework for how to run and manage nonprofits in the 21st century
• Describes the core competencies and tools needed to affect social innovation and impact
• Addresses a key problem for nonprofit professionals: the need to provide donors with a social return on investment
• Discusses how nonprofit leaders can demonstrate their organization's impact
• Written and edited by highly respected professionals in the nonprofit field

Contributors ix

Foreword Diana Aviv, MSW xxiii

Preface xxix

Acknowledgments xxxi

1. Introduction and Overview 1

Marissa Prianti, Caroline Ridgway, Nicholas D. Torres, and Tine Hansen-Turton

2. Nonprofit Accountability, Transparency, Governance, Fiduciary

Responsibilities, and Ethics 7

Jennifer Alleva, Jill M. Michal, and Nicholas D. Torres

3. Evaluating Organizational Impact and Outcome Measurement 25

David E. K. Hunter

4. Outcomes As Scaling Platforms 51

Ken Berger, Lisa R. Kleiner, Jeff Mason, Farrah Parkes, and Robert M. Penna

5. Next-Generation Nonprofits 63

Michael Clark, Clifford C. David, Jr., Jason Hwang, Nancy Moses, Suzy Nelson, and

Nicholas D. Torres

6. Convening, Leading, and Supporting the Social Sector: Best and Next Practices 81

Richard Cohen, Liz Dow, Tine Hansen-Turton, and R. Andrew Swinney

7. Generational Leadership in Leading Social Innovations and Impact 97

Mark Carnesi, David Castro, Tine Hansen-Turton, Erin N. Hillman, Jeff Klein,

R. Andrew Swinney, Independent Sector—the 2010 American Express NGen Fellows,

convened

by Independent Sector

8. The Death of Planning—The Birth of Strategic Action Plans 119

Sara Brenner, Fernando Chang-Muy, Paul Connolly,

Jeremy Christopher Kohomban, Nicholas D. Torres, and Peter York

9. Complex Organizations in the Nonprofit Social Sector 131

Richard Cohen, Maria Cristalli, Undraye Howard, and Tine Hansen-Turton

10. Finding Your Funding Model: A Practical Approach to Nonprofit

Sustainability 145

Peter Kim, Gail Perreault, William Foster, and Meg Rayford

11. Marketing and Communication 181

Dina Wolfman Baker and Theodore Search

12. Government Contracting and How to Navigate Fiscal Crisis 197

Daniel Stid, Willa Seldon, and the Urban Institute

13. Advocacy Strategies for Policy Change 229

Tine Hansen-Turton, Tess Mullen, Susan Sherman, and David Thornburgh

Appendix A: Methodology for the Independent Sector NGen Fellows Project 245

Appendix B: Design and Function of the CCAT 249

Appendix C: How to Research Funding Sources 255

Appendix D: Recommended Readings 259

Index 261

The Future of Social Innovation and Social Enterprise is Now: Are you Ready?

The social sector is changing whether you work in private, nonprofit, or government organizations. The public, social investors, philanthropists and leaders in government are demanding new social enterprise models that are cost effective, financially self-sustainable and adaptive to feedback. They need metrics with clear outcome accountability measures and the potential for large-scale impact and... Read More