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Community Engagement, Organization, and Development for Public Health Practice

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Community Engagement, Organization, and Development for Public Health Practice

SKU# 9780826108012


  • Frederick Murphy MSPHyg, MPIA

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In this practical text, public health students and practitioners will learn the fundamentals of applying community engagement, organization, and development principles to create successful community public health campaigns. Emphasizing nontraditional approaches and partnerships, and the need to readjust traditional strategies, it discusses organization and development methods optimal for public health practice, including public health ethics, faith-based initiatives in community health, community assessment and measurement methods, coalition building, frameworks for developing health policy, and more. This textbook addresses work in at-risk and diverse communities, and stresses the impact of urban change on the community engagement, organization, and development process. It also discusses the methodologies and theoretical frameworks underlying successful community organizing and development.

The multidisciplinary public health scholars and practitioners contributing to this work identify the skills required to both analyze the health and health care delivery challenges of underserved communities, and to understand the social, cultural, environmental, and economic determinants of health and illness. The book includes a wealth of practical approaches and case studies drawn from the authors' real-life experiences in developing successful community health campaigns. PowerPoint slides and case study exercises for each chapter accompany the text for instructor's use

Key Features:

  • Disseminates the fundamentals of applying community engagement, organization, and development principles to community public health campaigns
  • Provides real-life examples of methods and strategies used in engaging, organizing, and empowering community residents
  • Discusses community organization approaches and the methodologies and frameworks underlying them
  • Emphasizes the impact of urban change on the future of community organization and development process
  • Written and edited by contributors with a wealth of practical and academic experience

Product Details 

  • Publication Date August 06, 2012
  • Page Count 380
  • Product Form Paperback / softback
  • ISBN 13 9780826108012
  • EISBN 9780826108029

Table of Contents 



1. Fundamental Core Concepts in the Community Engagement, Organization, and Development Process

2. Defining Community Boundaries and Conducting Community Assessments: CEOD Methods and Practices

3. Ethics and Servant Leadership in Public Health Practice

4. Culture Competency and CEOD Process: Immigrant Populations, Health Care, Public Health, and Community


5. Academic–Community Partnerships for CEOD

6. Engaging the Faith-Based Community in the CEOD Process

7. Capacity Building and the Role of Community Health Workers in CEOD 8. Engaging and Organizing Rural Communities for Public Health Practice


9. Ensuring Environmental Health and Justice in Communities of Concern

10. Using Conceptual Frameworks in Health Policymaking: A Guide for CEOD

11. Advancing Health Equity Through Public Health Policies Noble Maseru Background

12. Using the Power of Media to Influence Health Policy and Politics in CEOD


13. Community Resilience, Disasters, and the Public’s Health

14. Evaluating the Community-Engaged Organization

15. Organizing Communities for Public Health Practice–2050: A Futuristic Perspective


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