Careers

Springer Publishing is seeking a strategic and results-driven Senior Manager to lead our Product Marketing and Integrated Campaign initiatives across our Academic and Healthcare Institutional businesses. This role will oversee B2B marketing and be a central part of the success of our digital courseware and learning solutions used across higher education and healthcare institutions. You’ll develop and execute go-to-market strategies and multi-channel campaigns that build awareness, drive adoption, accelerate lead generation, and nurture closed won sales conversions across a range of B2B and institutional customer segments in nursing, behavioral and health sciences, and medicine.

• Own the marketing strategy and execution for Springer Publishing’s academic and institutional products, including digital learning platforms, curriculum-based solutions, online databases, and core reference content.
• Oversee messaging, value proposition development, customer segmentation, and competitive insights for products serving both higher education and healthcare organizations.
• Lead the product-focused marketers and freelancers, supporting go-to-market efforts across disciplines.
• Partner closely with Sales, Content, and Digital Solutions teams to ensure launch and promotional plans align with business goals.

• Build and execute full-funnel, omnichannel marketing campaigns—from brand awareness through lead generation and nurturing to conversion.
• Manage campaign calendars and product launch timelines across multiple internal teams and touchpoints.
• Plan, develop, and manage content marketing asset creation with special emphasis on the digital and short-form video content needed to actively acquire new quality leads across all marketing channels.
• Collaborate with Sales, Events, and Digital/Performance Marketing to support pipeline growth and account engagement.
• Ensure consistency in messaging, voice, and positioning across all customer-facing channels.

• Oversee email marketing strategy and deployment of the multi-touch, nurture campaigns through HubSpot, driving qualified leads and supporting sales enablement efforts.
• Develop workflows and communications aligned to audience segments, buyer journeys, and campaign goals.
• Collaborate with Sales to build and optimize all lead generation efforts and to constantly improve lead quality.

• Analyze campaign performance across top-, mid-, and bottom-funnel KPIs.
• Leverage insights to refine targeting, messaging, and channel strategy for greater ROI and lead quality.
• Track and record program results and create reports for internal stakeholders, analyzing metrics and identifying areas of opportunity.

• 8–12 years of marketing experience with a focus on product marketing, B2B marketing, or integrated campaigns—preferably within Academic, EdTech, or healthcare education.
• Proven success leading go-to-market plans for institutional or curriculum-based products.
• Demonstrated ability to manage and mentor a marketing team.
• Email marketing expertise, including hands-on usage of a marketing automation platform, Hubspot.
• Understanding of the buying process and buyer personas for higher education and healthcare markets
• Strong collaboration skills and experience working cross-functionally with Sales, Product, and Editorial teams.
• Hands-on experience with marketing automation platforms like HubSpot.
• Excellent project management and communication skills.
• Exhibit strong leadership skills, solve problems creatively, and display a high level of self-motivation with a sense of urgency.
• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Experience with the academic sales cycle, institutional adoption processes, or healthcare workforce education.
• Familiarity with email marketing automation, SEO, digital advertising, and content strategy.
• Strong analytical mindset with comfort using campaign performance data to inform decision-making.

• This position is based out of Springer Publishing Company’s Princeton, NJ office and is not a remote-only opportunity. While Springer supports a hybrid work culture—allowing for a combination of remote and in-office work, ongoing on-site work in Princeton, both on a scheduled and as-needed basis, is a key requirement.

At Springer Publishing we are dedicated to turning ideas into knowledge, connecting education to careers, and empowering the people who care for the world. We bring the ideas and innovation that help healthcare educators, learners, and professionals move confidently between education and employment to achieve their goals.

Named one of the fastest growing independent publishers in the United States by Publishers Weekly, we continue to grow our product portfolio in nursing, public health, healthcare administration, social work, counseling and medicine.

Join us and grow your career at Springer Publishing!

Interested candidates, send your cover letter with salary requirements and resume to: humanresources@springerpub.com

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, or disability.

Posted 4/18/2025