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Job Opening: Marketing Manager, Product Marketing

Are you ready for the next step in your marketing career? Join our team and contribute to the success of award-winning publications that further the careers of students and professionals in Nursing and the Health Sciences. As a Marketing Manager you’ll work both independently and collaboratively, lending your experience to the strategic and executional excellence of a wide range of creative, multi-channel campaigns.

What you’ll do

  • Translate strategic vision into engaging multi-channel campaigns to the right audience at the right time.
  • Manage the development, design, and production of promotional materials for B2B and B2C efforts that focus on our remarkable customers, top-notch authors, and unparalleled products.
  • Implement email campaigns, including dynamic and automated programs.
  • Utilize testing strategies to identify best practices for creating relationships, generating leads, and driving revenue.
  • Initiate opt-in campaigns to grow customer reach and nurturing campaigns for existing customers using creative copy, content, images, infographics, audio and video.
  • Get to the heart of our customers through online research, surveys, focus groups, and workshops.
  • Obtain books reviews, blogs, shares, and other word-of-mouth for key products.
  • Report on campaign performance. Analyze results and modify activities to maximize time/budget.
  • Work collaboratively with various internal and external teams with clear communication and the ability to present project results.
  • Constantly strive to achieve individual, team, and company goals AND participate in activities throughout the year for your own professional growth.

Skills for success

  • Bachelor’s degree or higher followed by 5+ years of marketing experience, preferably in the medical or publishing field.
  • Ability to execute projects independently when provided general direction. Excellent organizational, prioritization, multitasking, and time management skills are imperative.
  • Proven success in email marketing including strategic planning, execution, deployment, testing, and reporting. Marketo experience is a plus.
  • Experience in direct-to-consumer and business-to-business marketing including CRM involvement. Salesforce a plus.
  • Knowledge of social media, content, and online marketing and a basic knowledge of graphic design in the Adobe Creative Cloud suite.
  • Enthusiasm for both independent and collaborative projects with minimal supervision and ability to thrive in a small team environment.
  • Willingness to travel for conferences and customer engagements, about 20%.

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, or disability.

ABOUT SPRINGER PUBLISHING COMPANY

Springer Publishing Company is known as an innovative nursing, behavioral sciences, health sciences, and medical publisher. Our products have won numerous awards, from the American Journal of Nursing Book of the Year Awards, to the ALA Choice Awards and the highly selective AAP PROSE Awards, and we offer over one hundred top quality titles annually in print, ebook, and app formats, in addition to more than twenty journals. In all our publishing areas, we are passionate about providing the best textbooks, professional reference and clinical books, apps, and digital resources to students, instructors, and professionals.

Interested candidates can forward their letter and resume to: humanresources@springerpub.com

Springer Publishing Company
11 West 42nd Street
New York, NY 10036

 

Posted 10/23/18