Careers

This position is no longer available. Please check our Careers page for more employment opportunities with Springer Publishing.

About the Role:
Springer Publishing is expanding our marketing team and seeking an experienced and entrepreneurial Director, eCommerce and Performance Marketing to lead and build best-in-class online retail programs for our DTC business. This role is central to delivering an exceptional shopping experience on springerpub.com and increasing direct-to-consumer sales across our growing portfolio of digital learning platforms and exam prep products.

We’re looking for a healthcare-savvy, retail-focused marketing professional with a strong track record of creating exceptional online storefront and shopping experiences—not someone to run digital ad campaigns. This role is about owning the on-site experience and performance.

• Design and lead an eCommerce growth roadmap focused on creating an intuitive, high-converting, and seamless shopping experience on springerpub.com
• Build and implement on-site merchandising strategies aligned with customer behavior and sales goals
• Launch innovative acquisition and retention programs through site personalization, promotions, and product recommendations
• Drive optimization of the DTC customer journey—from discovery to checkout—ensuring frictionless UX/UI
• Own the site analytics dashboard and track KPIs such as conversion rate, AOV, and cart abandonment
• Run ongoing testing (A/B, multivariate) to refine layout, content, and conversion strategies
• Identify and implement technology solutions for personalization, automation, and streamlined purchase flows
• Collaborate with tech teams to enhance the Magento storefront
• Stay current on eCommerce and retail trends to uncover growth opportunities

• 7+ years in B2C eCommerce marketing, with deep experience in online retail merchandising, site optimization, and customer experience strategy.
• Prior experience in healthcare, health education, or a related industry strongly preferred
• Strong grasp of on-site marketing technologies and platforms (Hubspot (a must), Magento, Salesforce, , Google Analytics, Hotjar, etc.).
• Proven success in growing DTC businesses via eCommerce channel improvements (not digital advertising).
• Hands-on experience with UX/UI testing and design collaboration.
• Experience with predictive analytics, conversion optimization, cart abandonment recovery, and personalization tactics.
• Analytical mindset with strong storytelling skills—able to turn insights into compelling customer experiences.
• A builder’s mentality: You’re comfortable leading initiatives from scratch and scaling them up quickly.
• Experience in educational content, digital learning, or health publishing is a plus, but not required.

• This position is based out of Springer Publishing Company’s Princeton, NJ office and is not a remote-only opportunity. While Springer supports a hybrid work culture—allowing for a combination of remote and in-office work, ongoing on-site work in Princeton, both on a scheduled and as-needed basis, is a key requirement.
• Occasional travel required.

• This position does have direct supervisory responsibilities.

We’re a fast-growing, mission-driven company at the intersection of education, health, and digital innovation.

Our culture is focused on supporting our customers from education to career. Our mission is to build and foster a team of individuals working together to learn, grow and deliver in an environment that empowers everyone to apply their experiences, knowledge, and skills. When you pair great people with our common purpose, amazing things are possible.

Named one of the fastest growing independent publishers in the United States by Publishers Weekly, we continue to grow our product portfolio in nursing, public health, healthcare administration, social work, counseling, and medicine.

If you’re ready to shape the future of health education eCommerce, we’d love to hear from you.

Interested candidates, send your cover letter with salary requirements and resume to: humanresources@springerpub.com

We are an Equal Opportunity Employer and do not discriminate against applicants due to race, color, religion, gender, sexual orientation, gender identity, national origin, veteran status, or disability.

Updated 4/15/2025