Description

Revised and updated to include the most current information on healthcare administration, the Third Edition of The Business of Medical Practice is an essential business tool for doctors, nurses, and healthcare administrators; management and business consultants; accountants; and medical, dental, business, and healthcare administration graduate and doctoral students.

Written in plain language using nontechnical jargon, the text presents a comprehensive and progressive discussion of management and operation strategies. It integrates various medical practice business disciplines-from finance to marketing to the strategic management sciences-to improve patient outcomes and achieve best practices in the healthcare administration field.

With contributions by a world-class team of expert authors, this new edition covers brand new information, including:

• Web 2.0 technologies impact on the health care industry
  
• Internal office controls for preventing waste, fraud and abuse
  
• Direct-concierge Medicine and Niche providers
  
• Practice Sales and Succession Planning
  
• Physician Leadership, Communication, and Career Development
  
• Patient Service Management and CRM +
  
• Physician Compensation with P-4-P Trend Analysis
  
• Healthcare Marketing, Advertising, and Public Relations
  
• Mobile IT systems, medical Devices, and Cloud Computing
  

The "live" online companion for this print text book is: www.BusinessofMedicalPractice.com