Health Communication in the New Media Landscape - Jerry C. Parker, Esther Thorson

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Health Communication in the New Media Landscape

Editors: Jerry C. Parker, PhD; Esther Thorson, PhD

Pub Date: 10/2008
496 pp Hardback
ISBN13: 9780826101228

List: $60.00

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Description | Special Features | Table of Contents | Sample Chapter | Author Biographies

Description

"In this volume there are examples of how advances in technology not only empower individuals in their interactions with a health system but also enable health professionals to better tailor their work and time for the benefit of patients and clients."
-Paul R. Gully, MB, ChB, FRCPC, FFPH, World Health Organization, Geneva Switzerland (From the Foreword)

To date, little guidance exists for health care professionals who want and need new ways to communicate health information with each other, their patients, and the general public. To address this need, Health Communication in the New Media Landscape presents innovative, media-based methods of communication to graduate students, educators, health care professionals, public health officials, and communication experts.

Health Communication in the New Media Landscape demonstrates the extent to which modern, digital technology can serve as the most practical and efficient form of distributing health-related information. The authors are confident that, if implemented wisely, technology can and will transform the face of health communication as we know it.
This unique book addresses the following:

The role technology can and will play in health communication
How new media can be used to improve health literacy
How patients can learn about health-related issues and health care
New ways practitioners will be able to communicate with their patients
How persons with chronic diseases learn about resources, support systems, and rehabilitation
The impact of the new media landscape on health care providers, insurance companies, and health care policies

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Special Features

A comprehensive study of how communication technology will change the way health care information is created, transmitted to patients, and understood by the general public
Includes discussion of key subjects such as health literacy and chronic disease management
Shows how the Internet and other new media outlets are changing the way consumers receive health information
Shows how technology can foster interactive doctor-patient communication, improved patient literacy, and enhanced patient self-care
Shows how culturally customized health care campaigns must be created for particular racial and ethnic groups
Includes examples of effective and ineffective health communication campaigns

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Table of Contents

PART ONE: Health Communication: Current Status and Trends
1. Health Care and Rehabilitation in America, Jerry C. Parker and Eric Hart
2. Emerging Demographics and Health Care Trends
3. Communication Strategies for Reducing Racial and Cultural Disparities
4. Health Communication: Current Status and Challenge
5. Emerging Trends in the New Media Landscape
PART TWO: Health Communication in the New Media Landscape
6. Enhancing Consumer Involvement in Health Care
7. Delivering Self-management Strategies for Chronic Disease
8. Increasing Health-related Social Support
9. Promoting Health-related Advocacy
10. Improving Practitioner-Patient Communication
11. Increasing Health Literacy
12. Multimodal and Artificial Intelligence-based Techniques for Personalizing Health Communication
PART THREE: Future Directions
13. Making the Grade: Identification of Evidence-based Communication Messages
14. New Strategies for Knowledge Translation
15. International Innovations in Health Communication
16. New Media Implications for Health Care Research
17. New Media Implications for Health Care Policy
18. Health Communication: A Research Agenda

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Author Biographies

Jerry Parker is the Associate Dean for Clinical Research and Development at the University of Missouri-Columbia School of Medicine. Parker is a Clinical Professor of Physical Medicine and Rehabilitation and Director of the Missouri Arthritis Rehabilitation Research and Training Center (MARRTC) at MU. He has served as a member of the National Advisory Board for Arthritis and Musculorskeletal Diseases, and he is a Fellow of the American Psychological Association (Health Psychology). Parker has been awarded the Arthritis Health Professions Association (AHPA) Merit Award for Outstanding Scholarship, the Outstanding VA Research Psychologist Award from (APA Psychologists in Public Service), and the Outstanding VA Administrator Psychologist Award (APA Psychologists in Public Service).

Esther Thorson is Professor, Associate Dean for Graduate Studies and Research, and Director of Research for the Reynolds Journalism Institute at the School of Journalism at the University of Missouri-Columbia. Dr. Thorson has published more than 100 scholarly pieces on the news effects, advertising, media economics, and health communication, and has edited six books. Recent selected articles include "Going beyond exposure to local news media: An information-processing examination of public perceptions of food safety" (Journal of Health Communication; in press); and "Promoting youth health by social empowerment: A media campaign targeting social capital" (Journal of Health Communication; in press).

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